Describe to me your line of work I am CEO of Chicago Only Radio {Marketing & Promotions} I study the area that I am used to and I utilize that on every marketing plan. I use my experiences to get a product out. I promote businesses, products and my business – Chicago Only Radio. I recognized that it was hard for local artist and businesses to get advertisement, so I took it upon my behalf to set up a system where people could get low advertising rates on the radio– so they could appear as a big fish in a small pond. Just because we don’t have the resources we don’t have to be looked at as small, at least in my program. Chicago Only Radio helps take their program to a bigger level.

How long have you been doing this?
I began as a party promoter, then I released a few dvds. I met MazJac and he showed me that I could market it into a business. So I began doing it myself. I felt what I was doing for myself I could do for others, because I was making a brand out of myself. These companies were opening their doors just to hire us, take our ideas and be done. But MazJac broke down the game for me, he wanted me to set my own legacy.

How would you define the word “success”?
I don’t’ believe in success. I believe in hard work and that it never stops. To me everybody around me is successful. Until everybody around me is wealthy and well off then I don’t feel like I’m successful. It’s hard to keep success, it’s a continuous process. What helps you appeal to your customers? Because I am them, wherever I’m advertising I take me and what would make me react and I use that first. Where a lot of people are in-tune with their competition, I use myself. What would make me pay attention or buy this. I study me more than anything because I buy a lot of things.

What makes you different from your competitors?
A lot of people are concerned with Hollywood, I enjoy the local scene. I’m more excited around the Next biggest rapper or millionaire. Everybody had to come from the bottom at some point and I enjoy being around them, I enjoy seeing the grind on their way to the top – while they are humble. What are some memorable moments during your journey? I remember when I packed a loft in at $25 a head of 200 men, I promoted that party in 5 days. That was memorable. What do you think are some important factors to remaining successful in this business? Grind before Glamour. Business before Bullshit. A lot of people are trying to show they are successful before they got successful – just buying a nice car or clothes but they haven’t built their foundation yet.

What do you think about the current state of you’re your industry?
Me personally I don’t’ like what’s on the radio, it’s all filtered. I prefer the underground. They don’t have to pretend they rich. The industry is water-downed. Also the Sex in commercials – they shouldn't’t play all the sexual stuff at 4 or 5 pm.

Who Inspires you?
Maz Jac. I like to read stories about how people came up – like True entrepreneur’s like Master P.

Quotes:
Chicago It’s Our Time What can we expect from you in 2007? Getting bigger and better, get some people paid out here. Before I get successful I want to feed other people. You never know with me, sometimes I surprise myself.

Back to Top | Back Home